Oh, to try and control Wiley.

We have no idea whether Big Dada had this in their promotional plans for 100% Publishing, the new Wiley album that they’re releasing in June, but the webcam-obsessed grime elder statesman has uploaded a video to his YouTube channel of him going through the record and previewing the lion’s share of it.

In the process Wiley also does his fair share of dancing, and frequently holds up a sign saying “it’s an advert” – which we suppose applies just as well to the album preview as it does the Native Instruments plug he gets in early on.