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O2 launches its SMS Audio headphones by 50 Cent in London this Thursday, 12 July, in the shape of a signing session with the man himself.

The latest addition to O2′s ever-expanding music range, the SMS Audio headphones are available in three varieties: STREET by 50 in-ear (£99.95), STREET by 50 over-ear (£199.95) and SYNC by 50 (£299.95). You can buy them here or in person rom the O2 store at The O2 in London – though stocks will be limited, we’d still recommend the latter option if you want to have your ‘phones in time to be signed by Fiddy.

If you buy your headphones direct from O2 you’ll be automatically invited to the signing session, which takes place 5pm-7pm on Thursday. Customers who can’t make it to the event will still be able to tweet a question to 50 Cent (@O2 and #50questions).