…ARTPOP.

Oh, and you have to spell it in ALL CAPS, as the pop giant felt the need to tell us today (we’re particularly fond of this Little Monster’s response).

This now marks the official start of the campaign for Gaga’s fourth album, following last year’s Born This Way. In the coming months, expect a teaser for the album cover, the album cover itself, the title of the first single, the artwork for the first single, a row with Madonna, and a feeling of utter exhaustion by the time ARTPOP comes out. But hey, at least Gaga got a new tattoo out of it:

Gaga’s been playing a new song live, which may or may not feature on ARTPOP. It’s titled ‘Princess Die’, and live footage of it can be streamed below.