Brodinski and Manu Barron launch Bromance US with a little help from their friends.

Since launching in 2011, the Parisian label has focused on music from both sides of the Atlantic, releasing singles by French artists like label co-boss Brodinski, Gesaffelstein, and Club Cheval and North American talents like Louisahhh!!!, Kaytranda, and Suicideyear. Bromance US, which counts Skrillex’s OWSLA imprint as a partner, will allow the label to focus on and grow its roster in the US (and Canada, by the looks of it).

“We’ve had in mind to build a proper team in the US to help us for such a long time… Manu was working on other stuff with the OSWLA fellas at that time, and one night we all had dinner, nothing pro, just a huge friendly dinner,” Brodinski says in a statement. “When we sat down later with Manu and the crew to talk about opening a new office / antenna out there, it goes without saying that it felt like something pretty obvious: they were our guys, the right team, the American extension of the family.”

The first release on the new label will be by Toronto-based producer Illangelo, best known for his work with longtime collaborator The Weeknd. His debut, History of Man, is a concept album set for release on August 20. In addition, the label plans EPs by Louisahhh!!! and a collaboration between Brodinski & Theophilus London. Gesaffelstein, Brodisnki, and Louisahhh!!! will tour North and South America this autumn (dates TBA). Stream/download Brodinski’s The Purple Mixtape below.