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Neil Young’s hi-fi audio service to launch early next year

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  • published
    4 Sep 2013
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    Neil Young
    Pono
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Neil Young's hi-fi audio service Pono to launch early next year

Pono has been described as a “revolutionary new audio music system.”

Last year, Young applied for a host of patents, eventually announcing plans for a line of portable players, a music-download service and digital-to-analog conversion technology.

Now, the legendary singer-songwriter has taken to Facebook to share an update on the project’s status, promising an early 2014 launch. The full statement, wherein Young poetically compares hearing Pono to “that first blast of daylight when you leave a movie theater on a sun-filled day,” is below. In related high quality audio news, Nine Inch Nails’ Hesitation Marks has been made available as an “audiophile mastered” version.

To everyone who loves music –

I’m very happy to bring you some good news. All of us at Team PONO have been focused on getting everything right for our early 2014 launch of Pono.

The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio. So it has primal power.

Hearing PONO for the first time is like that first blast of daylight when you leave a movie theater on a sun-filled day. It takes you a second to adjust. Then you enter a bright reality, of wonderfully rendered detail.

This music moves you. So you can feel. That’s why so many musicians are behind PonoMusic – this is important work that honors their art. This is the way they wanted you to hear their music.

PONO starts at the source: artist-approved studio masters we’ve been given special access to. Then we work with our brilliant partners at Meridian to unlock the richness of the artist’s music to you. There is nothing like hearing this music – and we are working hard to make that experience available to all music lovers, soon.

Our mission is also to make PONO just as accessible as any music you buy and listen to today. So we’ll be launching both the PONO portable player – an updated version of the one I showed on David Letterman’s program – and an online library, with all your favorite music available in PonoMusic quality. Everything you need to feel music anew.

Stay tuned for more updates. And be sure to follow us on Facebook and Twitter for the latest information. We hope you’ll try PONO when it comes your way, and that it brings you the soul of music.

Yours, for PonoMusic –
Neil Young

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