A local law firm in Louisville, Kentucky has enlisted the services of No Limit boss Master P  for a TV commercial. 

The Winton & Heistand law group are specialists in personal injury and workers compensation claims. In what seems like an unlikely combination, the firm has hired Southern rap icon Master P to head its advertising campaign.

The original Mr. Ice Cream Man actually puts across a pretty convincing argument for the local firm. In the commercial, P is pictured walking and shaking hands with Winton and Heistand whilst compelling viewers to consider the firm. Created with far from a Hollywood budget, there’s even a trademark “Ughh” in there for good measure.