Apple has opened its chequebook wide for this one.
While we already knew that Zane Lowe, Julie Adenuga and Ebro Darden would be involved in Beats 1, other details have been thin on the ground until now.
According to The New York Times, Beats 1 will alternate between one and two-hour programming blocks by established broadcasters and those presented by musicians and celebrities. Among the big names signed up are Pharrell, Drake, St Vincent, Josh Homme, Disclosure, Jaden Smith and Elton John presenting the “Rocket Hour”.
Lowe wants Beats 1 to reflect “the rapidly changing world of pop”, saying to The New York Times: “Everyone keeps going to their devices because of fear of missing out. I’m constantly going on Instagram, Twitter, wondering what’s going on in my friends’ lives. What am I missing? I want that for radio. What’s on right now, right now, that I didn’t know I wanted to listen to?”
Dr Dre, who founded the Beats empire bought by Apple last year will also have his own show, “The Pharmacy”. You’ll be able to check it all out when Apple Music launches on June 30.
Earlier today Zane Lowe revealed that his first Beats 1 interview would be with Eminem.