Apple admits it has “a bit of homework” to do with Apple Music
The company has confirmed it’s working on the service’s shortcomings.
Speaking to the Guardian, iTunes Vice President Oliver Schusser confirmed it was making a host of improvements to the service behind the scenes.
“There’s a lot of work going into making the product better. Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but we’re also adding features and cleaning up certain things,” he said.
“Apple Music Connect is growing big-time with more and more artists connecting to their fans, but we still have a bit of homework to be done for the rest of the year,” he added.
Schusser also confirmed that the criticisms regarding corrupted iTunes libraries and lack of Android support were being addressed.
The service hasn’t been without its teething problems. It was recently reported that 48% of those who signed up for the free trial had stopped using it, though Apple has said the figure is 21%.
“Our focus is more on the product than anything else: we spend most of our energy on that,” Schusser said. “That’s more our priority than checking every hour the amount of people who have signed up. We have more of a long-term perspective on this.”