Now that musicians are making less than ever from selling albums, recouping cash from licensing deals is more important than ever.

Unfortunately for those with a sideline in composing for adverts, training videos and anything else that needs unobtrusive background music, they’ve got competition.

The latest winner of TechCrunch Disrupt’s recent Startup Battlefield contest is Jukedeck, a company whose website will automatically generate cheap, custom-made, royalty-free soundtracks without the need for any human input beyond selecting the genre, mood and length of track.

If you’re an individual you can download a track for $6.99, while businesses are charged $21.99. If you want to own the copyright to the track outright, it’ll cost $199. Companies will love Jukedeck’s affordability, but artists who make library music for a living will find the driving philosophy behind the company abhorrent.

While existing library music services will sell you the rights to use music from an existing catalogue, Jukedeck claims that each track is unique, meaning there’s no danger of anyone else using the same tracks. It also allows you to get your hands on some affordable music without having to worry about takedown notices, but whether the end result has any soul is questionable.

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You have four genres to choose from (folk, rock, electronic and ambient), and you’re then asked to select a mood. Don’t expect anything too groundbreaking – the options for the electronic category are “uplifting”, “chilled”, “aggressive” and the bleakest of all, “corporate”.

In its current form, Jukedeck makes solid, if wholly uninspiring music, but that’s half the point – people don’t want anything particularly memorable for their corporate training videos. Try it for yourself at the Jukedeck site, or listen to FACT’s very own masterpiece of corporate electronica, ‘Shoreditch Keys’ (yes, it even generates a title for your track).

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Read next: Get paid with library music service PongPing

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