SoundCloud and Universal agree licensing deal
The deal sees the service legally allowed to host music by Universal artists.
SoundCloud has reached a licensing deal with Universal Music Group that should see an end to some of the woes that have faced the company in recent years.
As The New York Times reports, the deal will allow SoundCloud to host UMG’s roster of artists on the service, which includes U2, Taylor Swift and Kanye West. In return, UMG will be able to take a share of advertising on the service, as well as gain access to SoundCloud data and analytics tools.
The deal means that Sony is the only major left not to have inked a deal with SoundCloud, which has faced criticism in the past year, whether they breached copyright or not.
Last month, the company reached a landmark agreement with PRS For Music to ensure its artists got paid, after the society took legal action against the service.
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