Kanye West and Tidal sued for falsely advertising The Life Of Pablo as an exclusive

The rapper’s claim that his album “will never never never” be available elsewhere comes back to bite him.

Kanye West’s overenthusiastic Twitter presence has resulted a class action lawsuit accusing him and Tidal of falsely advertising The Life Of Pablo as an exclusive and tricking millions into signing up for the service.

The lawsuit was filed today in federal court on behalf of San Francisco fan Justin Baker-Rhett, AP reports.

Though many might shrug West’s reversal on his claim that Jay Z’s streaming service would hold permanent exclusivity on The Life Of Pablo as “Kanye being Kanye”, the lawsuit sees it much more seriously, citing those same tweets as evidence of wrongdoing.

“Mr. Baker-Rhett believes that superstars are required to follow the same rules as everyone else,” Jay Edelson, a lawyer for Baker-Rhett tells Pitchfork, “even if their streaming service is struggling, they can’t trick millions of people into paying money (and giving up personal information) just to boost valuation numbers.”

Whether West’s declarations acted as a ruse to boost Tidal’s streaming numbers is unclear, but it certainly helped save the service, as we previously examined, boosting its numbers enormously. Now, Baker-Rhehtt’s lawsuit estimates the new subscribers (and most importantly, their personal information) could be worth up to $84 million.

West and Tidal have yet to respond to the lawsuit. To add to the company’s troublsome reputation, Jay Z was reportedly planning to sue Tidal’s original owners for exaggerating the value of the company.