This post is brought to you by the letter B.

Kids love Minions — so by proxy, kids love Pharrell. That makes him a perfect candidate to appear on Sesame Street, which the pop star did recently in a segment encouraging reading.

The singer performed a song called ‘B Is For Book’ in order to teach Cookie Monster and Elmo about the joys of reading. Sure enough, it works.

Watch it below and if your kids are craving more Pharrell, good news — he has an action figure now.

Read next: The 50 best Pharrell tracks.

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