It would be his third time achieving such a feat.
Kendrick Lamar’s DAMN. is expected to debut at no. 1 on the Billboard 200. His 2016 release untitled, unmastered. and critically-acclaimed 2015 album To Pimp a Butterfly both debuted at the top of the charts, as well.
Billboard reports that Kendrick will have sold approximately 475,000 equivalent album units (so, both digital and physical sales, as well as streams) with a possibility 480,000-510,000 sold/streamed, according to Hits Daily Double. Drake’s More Life sold 505,000 units in its first week.
HDD also predicts that Kendrick will become the first artist after Drake to generate 200 million streams in one week, with a possibility of having 280,000-305,000 in total by week’s end.