Want to find out how to promote your business to a discerning eclectic music loving community? Well this section is for you…

BACKGROUND
FACT magazine was launched by the Vinyl Factory (check www.thevinylfactory.com for more info) in June 2003 as a 76-page free quarterly music and culture magazine. The first three issues came in a seven-inch record sleeve. It grew in size (a perfect-bound spine replacing saddlestich), quantity (up from 20 to 25,000 copies) and frequency (quarterly to bi-monthly) over the course of the next two years and ran successfully until May 2009 when the decision was taken to concentrate solely on the online version.

The FACT web site was launched in October 2005 and, with regular updates throughout the day and a bigger audience than the print magazine, quickly grew to become the focus of our activities. FACTMAG.COM is the destination if you want to hear about the best new music first, download exclusive tracks from the best new artists and bands around and mixes by the cream of the world’s cutting-edge DJs, win free vinyl and CDs, gig tickets and festival passes, and be amused and entertained by the wittiest bloggers the world web web has to offer.

TARGET AUDIENCE
Discerning, eclectic music and arts lovers who want inspiring, informed stories and upfront cultural recommendations. 60% are male, 30% aged 16-24, 65% aged 25-34.

GENERAL OVERVIEW & CURRENT STATS (Dec 2011)
Launched: October 2005
Frequency: Updated daily
Visits per month: 250k+
Page views per month: 1.25M+
Newsletter subscribers: 35k+ each week

ADVERTISING OPTIONS AND COSTS

Costs – Tenancy
728×90 leaderboard (every page) = £129+VAT/week or £389+VAT/month
300×250 mid-page unit (every page) = £119+VAT/week or £359+VAT/month
160×600 super-skyscraper (article pages) = £89+VAT/week or £249+VAT/month
468×60 newsletter = £99/insertion or 4 for the price of 3

Costs – CPM
£5 CPM for the mpu or skyscraper positions
£6 CPM for the leaderboard slot
£8 CPM for expandable banners in any position

HOMEPAGE

If you are thinking of a takeover please consider the full homepage dimensions: 1030 x 5845. The background image cannot be more than 100kb so consider a pattern.

ARTICLE PAGES

ADVERTISING SPECIFICATIONS

Leaderboard
Dimensions: 728 x 90 pixels
Format: Static JPEG, animated GIF, Flash (SWF) or HTML tag
Size: Max 50kb for JPEG or GIF and max 40kb for Flash files

Mid-page unit (MPU)
Dimensions: 300 x 250 pixels
Format: Static JPEG, animated GIF, Flash (SWF) or HTML tag
Size: Max 50kb for JPEG or GIF and max 40kb for Flash files

Skyscraper
Dimensions: 160 x 600 pixels
Format: Static JPEG, animated GIF, Flash (SWF) or HTML tag
Size: Max 50kb for JPEG or GIF and max 40kb for Flash files

Newsletter
Dimensions: 468 x 60 pixels
Format: Static JPEG or animated GIF only (no Flash files or HTML tags)
Size: Max 40kb