The audio company joins Neil Young in the battle to upgrade our digital listening.
Technics has announced the launch of Technics Tracks, a 24-bit high-resolution music download service. Music Week reports that the new store will offer a selection of 24-bit FLAC audio tracks, including tens of thousands in the 192kHz sampling rate, as well as a large collection of 16-bit/44.1kHz, CD quality tracks, with many more hi-res tracks made available in the coming months.
Handily, customers will be able to access all their purchased music from a cloud locker in order to download it to multiple devices, and the store will be accessible from both PCs and Macs and apps for Android and iOS. The service is set to launch in the UK and Germany from January.
David Preece, head of Technics Brand Strategy in Europe, explained: “Technics Tracks is a platform where listeners can not only download their favourite tracks in stunning 24-bit quality but will also be a rich source of news and editorial content on hi-res audio releases: another step in supporting our ultimate goal of bringing the world’s highest-class audio experience to serious music lovers.”
The launch of Technics Tracks chimes with fans’ increasing desire for high-quality digital audio, which made especially evident earlier this year when Neil Young’s high-quality digital music service Pono became one of the most successful Kickstarter campaigns in history. As one of the best-loved audiophile brands around, we reckon Technics stands a better chance than most of getting high-quality downloads right, but they arrive at a challenging time with download sales plummeting while streaming continues its rise.