“What plot? Someone accused me of having ‘gone off the rails’ but I’ve never been on them hence the success and happiness I enjoy on a daily basis.”

British TV host-turned-animal whisperer Noel Edmonds is launching the world’s first ever radio station exclusively for our “animal chums”.

The station, called Positivity Pets, is set to launch as part of Edmonds’ Positivity Radio World, an internet radio group broadcasting only “positive” content. It follows Edmonds’ recently-launched Phone A Pet service, in which he offers to call any pet in need of a pep talk and offer “positive words of appreciation and motivation.”

Edmonds is inviting pet-owners to send in messages for “their loved ones” and will also broadcast music requests, along with “special relaxing tones” for pets left at home alone, he says.

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“Where would we be without our pets?”, Edmonds writes on his website. “Well the answer is – pretty miserable. So I want to make these precious chums feel important and appreciated. It’s amazing how a simple brief phone call can pick up the spirits of the most dejected hamster, the most stressed goldfish and the most neurotic cat.”

Speaking to Mail Online, Edmonds denies he’s lost the plot. “What plot? Someone accused me of having ‘gone off the rails’ but I’ve never been on them hence the success and happiness I enjoy on a daily basis.”

Positivity Pets hopes to be on-air by Christmas.

Now remind/acquaint yourself with ‘Are You Ready’? – the sexually-charged ‘club anthem’ Edmonds made in homage to his cab puppet Candice.

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