advertise

Want to find out how to promote your brand to a discerning eclectic music-loving community? Download the media pack here.

background

FACT was founded in 2003 as a British bi-monthly music and youth culture magazine. The magazine became notable for commissioning covers by artists including M.I.A., Peter Saville, Trevor Jackson, Klaxons, Bat for Lashes, Kate Moross and Animal Collective, while its New Talent section was renowned for profiling future stars at an early date – Florence + The Machine, Adele and more were all interviewed early in their careers. As well as its cast of regular contributors, writing in FACT came from artists such as Andrew Weatherall, Kode9, Julian Cope and Richard X.

In 2005, FACT went digital, and in 2009 it became exclusively an online magazine, after the website’s status overtook that of the print magazine. This was down in no short part to FACT’s mix series, where each week an artist contributed an exclusive mix to download from the website. Past contributors include Autechre, the xx, Four Tet, Ariel Pink’s Haunted Graffiti, Juan Atkins, The Horrors, The Orb & Lee ‘Scratch’ Perry and more.

Now, in 2012, FACT retains a status as one of the Internet’s most popular music publications, with full-time staff in both the UK and US, and its own online TV channel, FACT TV.

FACT is part of The Vinyl Factory group

target audience

FACT's readers are young, affluent, culture-loving music fans passionate about new music, live gigs, club nights, festivals, the latest technology and must-have gadgets. Discerning, eternally unsatisfied eclectic music lover that needs blunt, honest music reporting. 60% are male, 30% 16-24 and 65% 25-34.

current statistics (july 2012)

Visits per month: 800K+
Page views per month: 1.7M+
Unique visitors per month: 385K+
Average visit duration: 5 minutes 55 seconds
Newsletter subscribers per week: 25K+

standard advertising options &costs

tenancy

728×90 leaderboard = £129+VAT/week or £389+VAT/month or £6CPM
300×250 mid-page unit = £119+VAT/week or £359+VAT/month or £5CPM
468×60 newsletter = £99+VAT/insertion or 4 for the price of 3

cpm

728×90 leaderboard = £6 CPM or £8 CPM for expandable banners
300×250 mid-page unit = £5 CPM or £8 CPM for expandable banners

bespoke banners & sponsorship

A variety of options are available, from homepage takeovers and wallpapers to section sponsorship and advertorials. Please email antony.hill@thevinylfactory.com for full details.

advertising specifications

leaderboard

Dimensions: 728 x 90 pixels
Format: Static JPEG, animated GIF, Flash (SWF) or HTML tag
Size: Max 50kb for JPEG or GIF and max 40kb for Flash files

mid-page unit (mpu)

Dimensions: 300 x 250 pixels
Format: Static JPEG, animated GIF, Flash (SWF) or HTML tag
Size: Max 50kb for JPEG or GIF and max 40kb for Flash files

newsletter

Dimensions: 468 x 60 pixels
Format: Static JPEG or animated GIF only (no Flash files or HTML tags)
Size: Max 40kb

If you are creating Flash banners, please make sure that the file has a clickTAG so we can track click-throughs. Please also supply back up gif files as Flash does not work on iPads or iPhones.

For more information or to discuss options, please email antony.hill@thevinylfactory.com