Pandora acquires Ticketfly

By , Oct 7 2015

The online radio site gets into the ticket-selling business.

Pandora has announced plans to acquire Ticketfly for $450 million in cash and stock. Founded in 2008, Ticketfly sold 16 million tickets last year, generating more than half a billion dollars in transaction volume. The acquisition continues Pandora’s move into the live music market.

“This is a game-changer for Pandora – and much more importantly – a game-changer for music,” said Pandora CEO Brian McAndrews. “Over the past 10 years, we have amassed the largest, most engaged audience in streaming music history. With Ticketfly, we will thrill music lovers and lift ticket sales for artists as the most effective marketplace for connecting music makers and fans.”

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