Marketing CEO Steve Stoute reveals the song’s origin on Hot 97.
Pusha T wrote the McDonalds ‘I’m Lovin’ It’ jingle according to former music executive and current marketing CEO Steve Stoute who brokered the deal.
In an interview with Hot 97, Stoute discussed his marketing firm Translation and one of their first big deals — the McDonalds ad that spawned the fast food chain’s iconic slogan. It’s often believed that Pharrell and Justin Timberlake created the jingle, which Ebro Darden points out as common known fact until Stoute interjects.
“No, you know who did that? Pusha T. That’s crazy that Pusha T wrote the song to McDonalds! It was Pusha…,” Stoute says, sounding shocked by his own words.
Watch the interview (Stoute’s revelation comes about 4 minutes) and revisit the ad below.