Vice Media closes electronic music site Thump

The company will shift towards video.

Vice’s electronic music publication Thump has closed its doors amid a series of layoffs at the company today, Variety reports.

As part of a shift towards expanding internationally and increasing video production, Vice laid off 2% of employees throughout various departments including the closing of Thump and Vice Sports. Editor Michelle Lhooq confirmed the news prior to the official announcement.

.@thumpthump died today, we're saying goodbye w our final post ever— @ezra_marc's homage to @arca1000000's boots https://t.co/GfehRwMQED pic.twitter.com/bAgYAn4hsX

— EDGAR ALLEN HEAUX (@MichelleLhooq) July 21, 2017

Launched in 2013, Thump differed from Vice’s music site Noisey as a publication solely dedicated to electronic music and dance culture. Their coverage ranged from the experimental underground to EDM mainstream with articles that could be insightful, entertaining and enraging — sometimes all at once.

With a staff of both friends and former colleagues, they will be missed.