Milan-based artist L I M and Italian director Giada Bossi tell a “coming of age” story about body and identity.

In the video for L I M’s ‘BUBU’, directed by Giada Bossi, the protagonist levitates from the bedroom to the club in a surreal narrative. The song’s house beat initially mimics a muffled heartbeat before the stillness erupts into a joyous club track just as the scene shifts to the dancefloor. The video ends back in the bedroom after an explosive psychedelic sequence that leaves the viewer wondering whether what transpired was dream or reality.

‘BUBU’ is taken from Milan-based L I M’s debut album GLOWING, which tells the artist’s personal story of self-discovery, and was written after a long period of “work, healing and transformation”.

The album was written alongside L I M’s longtime friend and collaborator Stefano Riva. “We worked for two years and a half about this glittering revelation, we choose to unfold the journey of discovery, my identity and the collective experience linked to it,” L I M writes.

“I decided to fully embracing my identity and body and to everyone who can relate to this process I send you all my unconditionally love and support.” 

The video was directed by Giada Bossi, an Italian director whose approach combines storytelling with an aesthetic approach to documentary and narrative. “It is an ode to transformation, a current “coming of age” story about self-discovery and embracement, about body and identity, talking about L I M and many others going through the same path,” Giada Bossi says of the video’s concept.

“Dreams and reality merge, in a journey that has to face others: it is just through the support of people around, that the protagonist dives into himself to embrace his essence.”

GLOWING is released on February 18, 2022 on La Tempesta Dischi. Follow L I M on Instagram and find his music at Spotify. Find Giada Bossi at Instagram.


Director: Giada Bossi
Executive producer BWGTBLD GmbH: Philipp Ramhofer
Executive producer Matteo Stefani
Cinematographer: Francesca Pavoniv
Line Producer: Giuditta Mauri
Production Manager: Tommaso Spagnoli
1AD: Viola Folador
Production Coordinator: Matilde Brockhaus
Assistant producer: Ilaria Fondaci
Production Assistant: Leonardo Pavesi
Casting Director: Greta Brunelli
Styling: Aurora Zaltieri
Stylist Assistant: Federica Furfaro
Make Up: Thea Vismara
Hairstylist: Gabriele Marozzi
Set Designer: Carlo Maria Filippelli
Photographer: Anna Adamo
1st AC: Niccolò di Guida
2nd AC: Valentina Chiarello
Data Manager: Matteo Croci
Gaffer Day 1: Alan Zacchetti
Gaffer Day 2: Filippo Ficozzi
Electrician: Gabriel Reyes, Matteo Corti, Filippo Testa
Key Grip: Mohamed Ali
Grip: Fabio Macchi, Giacomo Colombo
Stunt coordinator and stunt performer: Simone Belli
Key safety: Riccardo Cabalisti, Federico Lanzone, Beatrice Tedaldi
Stunt assistant: Cristian Toscano, Lucrezia Mariutto
Visual Art: Martino Pastori
Editor: Filippo Patelli
Colorist: Daniel Pallucca
Location: Spazio36, Tunnel Club
Service: Moviechrome Milano
Camera Car: SkyRent
Transport Equipment: Free Autotrasporti
Driver cast: Arcobaleno Trasporti
Admin: Agnese Incurvati, Annamaria Modica
Protagonist: Ian
Co-Protagonists: Giacomo, Sara Amico, Yuri, Maurilio, Sophie Margot Bercovich
Extras: Alice, Omar Gabriel Delnevo, Silvi, Fra, Andrè Fernandes, Sofia Esposito, Aaron, Federica Giulia
Sacchi, Matteo Paglierani, Marco Tabasco, Annalaura Guastini, Aureliana Bontempo, Francesca Genesi,
Martino Pastori, Giacomo Marchetti, Ludi Mengoni, Albassa
Special Thanks to: Lombardia Film Commission, Andrea Montanelli, Maria Prinzivalli, Daniel Patelli, Cristina
Gaudioso, C3 & friends, DiffRent, Gianluca Colino
Music credits:
Written and composed by L I M prod. by RIVA,
mixed by Stefano Scattolin, mastered by Antonio Baglio.
Label: La Tempesta International

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