Spotify reportedly prepping new lossless-quality audio option

The streaming giant hasn’t made their plans known yet, but it looks to be on the horizon.

It looks like Spotify is prepping the launch of Spotify Hi-Fi, a lossless-quality premium tier that will reportedly cost $20 a month.

A post on Reddit alleges a user received a notification in the Android Spotify app asking to upgrade to lossless audio for an extra $7.50 a month. Sources confirm to The Verge that Hi-Fi is, indeed, going to be available at some point, but there is no clarity yet on exactly when.

Anyone get this invitation for Spotify Hi-Fi? Looks awesome! pic.twitter.com/2aeYXMIHJD

— Cody Kloepfer (@Semantics) March 1, 2017

As The Verge points out, if Spotify can get a portion of their hefty 40 million for-pay subscriber base to upgrade, they may be able to push toward profitability – something the company believes is possible in 2017.

Lossless audio, of course, was one of Tidal’s unique selling points when it first launched in 2015. While that would be a spike in competition for Tidal, Spotify does not offer artist exclusives which they have previously called “not good for artists.”