Outkast rapper Big Boi, being a massive sweetheart of a dad with big pockets, has formed a record label with his daughter, Jordan.

“My daughter just turned 16 years old, and you can see it on MTV, where they get cars, and things that depreciate and just don’t mean nothing”, Big Boi explained to Billboard. “I wanted to give my child something that she can grow and build and nurture. So I gave her her own label.”

The label is called Purple Kids, and aims to feature younger artists while appealing to a fanbase of all ages, apparently. The first signing to the label is Gabbie Rae, a 12-year-old singing prodigy who has appeared on The Tyra Banks Show.