Apple reportedly set to relaunch Beats Music as part of iTunes
Apple might look to shake things up as iTunes music sales see a double-digit drop.
Earlier this year, it appeared that — after acquiring Beats for $3 billion — Apple might be shutting down Beats Music, the company’s curated streaming service.
Now, the Wall Street Journal reports that Apple is “rebuilding” Beats Music with plans to relaunch it in 2015 as part of iTunes. It’s unclear what Beats Music would look like after the move, but is in accordance with reports that Apple had moved most of Beats Music’s engineers to other projects, including iTunes.
The news about Beats Music comes as iTunes music sales have fallen 13% to 14% this year, compared to a 2.1% drop in 2013. Elsewhere, streaming services such as Spotify and Pandora are doing well, with total stream up 46% this year. According to the RIAA, streaming services make up one-third of record music revenue in the US.