The social media site is cracking down on unlicensed music.
Facebook is developing a copyright identification system to find and remove videos containing copyrighted music, according to a report in the Financial Times.
Fan-made cover versions are among the videos set to be targeted for removal by the new system, which would be similar to YouTube’s Content ID, a tool that automates the removal of infringing content. YouTube claims it has paid $2 billion to copyright owners through that system since 2007.
“In a recent snapshot search of 33 of today’s top songs, [the National Music Publisher’s Association] identified 887 videos using those songs with over 619 million views, which amounts to an average of nearly 700,000 views per video,” stated Israelite in the Financial Times op-ed. “In reality, the scope of the problem is likely much greater because, due to privacy settings on Facebook, it’s almost impossible to gauge the true scale.”
A music industry source told Billboard that Facebook “see the huge amount of traffic music content is responsible for on their platform and don’t want to be on the wrong end of an artist fight.”
“They also see that there’s a potential opportunity to position themselves as friendly to content creators as opposed to YouTube, so they are working fast to get this right.”
Facebook is also in talks with major labels to start licensing content and paying rights holders, adds Billboard.
“The reality for Facebook and YouTube is that more and more they are transitioning from tech platforms to media companies,” said Billboard’s source. “And the more they look like media companies, the more they are going to have to act like them and respect creators and pay for content.”
In March this year Facebook introduced integration with Spotify to allow users to share songs in Messenger.