Still determined to force high fidelity on the world, the vintage rocker switches strategy.
Three years after launching Pono Music, the high-quality audio player and download store which has been offline since last July, Neil Young has announced he’s launching a streaming service.
Called Xstream, it’s described as “an adaptive streaming service that changes with available bandwidth” for “complete high-resolution playback.”
In a post on the Pono community website, Young admitted that the going had been tough for his high-quality audio project. Despite initial success, raising almost $6 million on Kickstarter, download prices were set too high and the storefront faced development after the demise of partner Omnifone. Now, Young plans to shift the project away from downloads and into streaming.
“For more than eight months, I’ve been working with our small team to look for alternatives. Finding a way to deliver the quality music without the expense and to bring it to a larger audience has been our goal,” he wrote.
Xstream is designed to play music at the highest quality possible at all times, adapting as network conditions chang and compressing as needed. All of Young’s recordings will be made available on Xstream soon, though Young gave no more detail on what else will be added to the catalog.
The Pono project, he added, taught him that “all songs should cost the same, regardless of digital resolution. Let the people decide what they want to listen to without charging them more for true quality. That way quality is not an elitist thing.”