Image via: Reverb

The popular music store will continue to operate as a standalone business.

New and used music gear marketplace Reverb has been acquired by e-commerce website Etsy in a deal worth $275 million.

According to a press release, Reverb will continue to run as a standalone business after the deal is closed with Etsy, which is one of the world’s most popular marketplaces for vintage and handmade items.

“This transaction is a great strategic fit that firmly aligns with our mission of keeping commerce human,” said Etsy CEO Josh Silverman. “Reverb is the ‘Etsy’ of musical instruments, with significant competitive advantages, and we see tremendous value and untapped potential in the business.”

“We’re excited to continue growing our marketplace, team, and community as part of Etsy,” said Reverb CEO David Kalt. “We’ve always found inspiration in Etsy. In fact, the company gave me the confidence to launch Reverb when I saw the need for a musician’s marketplace in 2013. We’re excited to align ourselves with a marketplace that has been supporting artists, makers, and creative entrepreneurs for nearly 15 years.”

Reverb, which was founded by Kalt in 2013, has become one of the most popular places to buy used music gear on the web. Moby, Oneohtrix Point Never and Sonic Youth have even used the platform to sell old equipment.

Read next: Superbooth 2019 pushed synth culture forward in fresh and unexpected ways

Latest

Latest



		
	
Share Tweet

Privacy Preference Center

Required Cookies & Technologies

Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions.

gdpr, woocommerce_cart_hash, woocommerce_items_in_cart, _wp_wocommerce_session, sucuri_cloudproxy_uuid_*

Site Customisation

Cookies and similar technologies are used to improve your experience, to do things like:

- remember your login, general, and regional preferences
- personalize content, search, recommendations, and offers

Without these technologies, things like personalised recommendations, your account preferences, or localisation may not work correctly.

wp-settings-*

Personalised Advertising

These technologies are used for things like:

- personalised ads
- to limit how many times you see an ad
- to understand usage via Google Analytics
- to understand how you got to our web properties
- to ensure that we understand the audience and can provide relevant ads

We do this with social media, marketing, and analytics partners (who may have their own information they’ve collected). Saying no will not stop you from seeing our ads, but it may make them less relevant or more repetitive.

_ga, _gid, gat,_gads,_fbp