Watch the meta new video for Toro y Moi’s ‘Never Matter’

By , Mar 25 2013

Meta videos are nothing new, but there’s something endearing about watching a young woman attempting to hype up the general public on Chaz Bundick’s tunes.

Bundick’s had a great 2013 so far, and ‘Never Matter’ was pulled from his unexpectedly great full-length Anything In Return. Set at a flea market (or car boot sale for the Brits), the young woman, armed with a video camera and a laptop, grabs quirky locals shopping for cheap junk and cajoles them into dancing to Bundick’s track.

It could have been a disaster, but there’s a tastefully charming streak to the video, aided no doubt by Bundick’s warming lo-fi Prince funk, and it all hangs together quite nicely. We’re especially fond of the ending, where things all go a bit Caché. [via Gorilla vs. Bear]

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