Tyler gets a grotesque makeover in his typically creative ‘IFHY’ video.

With Wolf set to drop next week, enigmatic rapper Tyler, The Creator has launched his latest assault ‘IFHY’, and almost predictably it’s an unsettling and truly strange experience. In keeping with the album’s internal, reflective vibe, the track itself is absorbingly moody, and featuring guest production from Pharrell, Tyler’s Neptunes fixation reaches its logical conclusion.

It’s the video that steals the show though, as a heavily made-up Tyler stomps all over picket-fence America with a distorted take on sitcom romanticism. Like the album itself it’s not going to be everyone’s cup of tea, but you’ve got to hand it to Tyler, there’s nobody else doing what he does and that’s got to be a good thing.

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