Rough Trade East and Africa Express will celebrate this year’s World Cup with a series of match screenings, soundtracked by Africa-inspired performances and DJ sets.

Matches will be shown on a giant HD screen at the East London record store, while artists perform during the build-up to the game, at half time and at full time. Good idea in theory, but is there anything you could possible want to see less immediately after an England penalty exit than a jolly Senegalese drummer? Probably not.

Either way, live performances will come from Cheikh Lo (Senegal), Muntu Valdo (Cameroon), Afrikan Boy (Nigeria; ‘One Day I Went to Lidl’), Gangbe Brass Band (Benin) and M3NSA (Ghana), while DJ sets will be provided by Philipe Cohen-Solal (Gotan Project) and El Guincho (Spain). Some big names are still to be confirmed.

DJs will mix live commentary into their live sets. For example, El Guincho is creating a set that fuses Spanish and South American influences for the Spain vs Chile match on June 25. The first performance will be an Afro-Latin set by Philipe Cohen-Solal, for the Argentina-Nigeria match on June 12. More details on the Rough Trade site.

That picture above, by the way, is of Rashidi Yekini, one of FACT’s favourite African influences on a World Cup to date.



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