Watch the rapper and the president meet in “Pay It Forward”.

Kendrick Lamar has released a new PSA focused on the importance of youth mentoring. The clip, directed by Dave Meyers and “the Little Homies”, also features some shots of Lamar’s meeting with President Barack Obama at the White House. Lamar’s To Pimp A Butterfly parable ‘How Much A Dollar Cost?” was the President’s favorite song of 2015. Watch the full video below.

Kendrick Lamar – Pay It Forward from Top Dawg Entertainment on Vimeo.

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