Advertisement Feature

Life, in case you haven’t noticed, is noisier than ever.

24-hour news coverage and a new social network du jour every month, it seems that no matter how loud you shout, there’s always somebody doing it louder. In response to this, Lynx’s new approach focuses on bringing the quiet – the new way to stand out in the loud crowd.

Lynx’s new Black range focuses on quiet confidence, with a subtle yet masculine scent and an understated look to its body spray, anti-perspirant, shampoo, shower gel and hair clay products – developed by fragrance expert Ann Gottlieb, creator of CK One. Watch the advert for the new range below, featuring a cover of ‘Welcome to the Jungle’ by folk singer Novo Amor that completely inverts the original’s bombast, and discover why quiet is the new powerful.