SoundCloud Warner Music Group as first major partner

Warner is the first major label to make a deal.

Earlier this year, Soundcloud reportedly offered equity to the major labels in exchange for a promise not to sue over copyright, and it appears that Warner Music Group is the first to take them up on it.

A deal between the streaming giant and WMG covers Soundcloud’s ad-supported “On Soundcloud” program and a subscription streaming service that will launch in 2015. According to a press release, the deal will help artists earn revenue from “user-generated mixes and mash-ups.”

Previously, SoundCloud announced plans to introduce advertising to its service, with users able to collect royalties for the first time. [via Techcrunch]

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