Amazon is strengthening its grip on the vinyl market.

Amazon has just redesigned its vinyl store, and the online retailer is giving away a different record every day for two weeks to celebrate.

The promotion runs until November 4, and today’s giveaway is for one of three copies of Led Zeppelin’s Led Zeppelin I. Unfortunately for those in Europe and beyond the competition is only open to US residents.

The giveaway and vinyl store redesign – which also highlights turntables, vinyl frames and other assorted paraphernalia – seems to be part of the company’s increased focus on vinyl sales. In August, Amazon got into the reissue game with a series of questionable 80s soundtracks pressed to wax. [via The Vinyl Factory]