Last week, Apple Music premiered a commercial starring Taylor Swift running on a treadmill to Drake and Future’s What a Time to Be Alive standout ‘Jumpman’.
According to Billboard, her enthusiastic faceplant to the song has increased the iTunes sales of the track by 431%, although they have not revealed if their subscription numbers have increased.
Taylor Swift is set to appear in two more Apple Music commercials in the coming weeks, with plans to be featured in a bigger campaign this year. Swift and Apple have really washed out their bad blood, huh?
— Taylor Swift (@taylorswift13) April 1, 2016