Mercurial club brand Numbers have teamed up with Dedbeat to launch a new UK festival – and the line-up’s an absolute humdinger. 

Pleasure Principle will take place in April near Newquay, Cornwall. The Trevelgue Holiday Park will play host to one of the most impressive bills we’ve seen in yonks. Hudson Mohawke and Lunice’s TNGHT project will be bringing their brand of club-ready lunacy, and fellow LuckyMe affiliate Rustie will be showcasing his manic technicolor pop. Detroit figurehead Omar-S will be on call with his inimitable brand of acid-flecked house, and Legowelt will be doing his inspired analogue thing. Bombastic hip-hop gun-for-hire Just Blaze will be present, as will techno legend Robert Hood and Beat Junkie J. Rocc.

That’s not even the half of it. Joy Orbison and Numbers’ own Jackmaster will both be appearing, as will Hessle Audio’s Ben UFO. Loefah, Oneman,  Blawan, Space Dimension Controller, Levon Vincent, Move D, John Talabot, Maurice Fulton, L.I.E.S’ Ron Morelli, Redinho, Deadboy and DJ EZ are among the other acts signed up to play.

The festival runs from April 26-28. The Holiday Park is within walking distance from the beach, and camping facilities will be available. Tickets, which go on sale on Friday at 10.00am, will be available from the Pleasure Principle website.