Four labels come together to create an indie supergroup.
Reissue stronghold Numero Group will join previously-associated imprints Secretly Canadian, Jagjaguwar and Dead Oceans to form the Secretly Label Group. According to Billboard, Secretly Label Group partners Ben Swanson, Chris Swanson and Darius Van Arman have all purchased stakes in Numero Group. However, the founders of Numero Group (Ken Shipley, Tom Lunt and Rob Sevier) haven’t purchased a stake in the other labels; Lunt will serve as an executive producer and A&R consultant for the group. Numero Group hopes to utilize the group’s distribution, production, accounting, business and legal affairs divisions.
“We’re excited because I think we do something that they don’t do, so there’s a nice complement there,” Shipley tells Billboard. “The best thing about it from our perspective is it allows Numero to continue to do what Numero does, which is run incredible A&R and acquisitions staffs, without having to get bogged down in a lot of the day-to-day stuff. Because of that I ultimately think we’re going to be able to spread our wings and really ramp up our acquisitions over the next decade.”
When it comes to archiving rare and forgotten music, Numero Group is unparalleled. Secretly Canadian’s roster includes Yeasayer, Major Lazer, and Jens Lekman, Dead Oceans’ includes Julianna Barwick and A Place To Bury Strangers, and Jagjaguwar’s includes Dinosaur Jr. and Bon Iver.