The South Central veteran asks super-fans to “be a part of history.”
Next week, Nipsey Hussle will be asking his diehard fans to put their money where their mouths are, opening a pop up shop in Los Angeles and selling his latest street album/ mixtape Crenshaw — for an eye-popping $100.
“The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening… it’s not about stepping outside of what I’m known for in hopes of new discovery,” he explains to Rap Radar. “What that means less is fans that are better served.” It’s unclear how fans are better served, as $100 appears to get you a CD and not much more.
Hussle goes on to claim that $100 is “the price of Revolution! The price of Rebellion against an industry that has tricked us all into making products that have no soul for fear of not being heard if we don’t.” Apparently, he did the math (400,000 followers on Twitter and Facebook, 140,000 on Instagram) and decided to engage the most dedicated 1,000. Sadly, we bet this actually nets him $100,000.
For mixtapes that cost significantly less than $100, check out our round-up of the week’s best.