Widely-read online magazine Pitchfork‘s move into the app world this month seemed like an interesting test to see if some readers might prefer a more infrequent delivery method.
Now however, the magazine is heading into the world of print with new quarterly magazine The Pitchfork Review. While this might sound odd given the ultra-dynamic status of their online magazine (an in-print magazine is traditionally far slower, for obvious reasons), Pitchfork CEO Ryan Schreiber knows the pitfalls and seems to have a vision that will allow the magazine to work despite the limitations of the format. He told Fast Company:
“The tide has really shifted since we started Pitchfork in the mid-’90s. Then, there was no music criticism online; now, there’s very little in print. There’s all kinds of talk about how physical media is dying, but the popularity of vinyl is rising, and there has been a rise in literary and culture publications. It’s not dead, it just needs substance.”
This means that The Pitchfork Review will shift its focus away from the news, snippets and dynamic content of the website and focus on elements far more difficult to achieve online such as stunning photography, design and in-depth features. Pitchfork regulars don’t need to worry that they will have read everything already either as the material will be exclusive.
Schreiber assures that the magazine will be picking up “seasoned writers who have experience in longform and narrative” to assist him in the vision, and the first issue features a career retrospective of Glenn Danzig, and long-form pieces on Otis Redding and Van Morrison. Ironically there’s also a feature from Simon Reynolds on the glory days of the British music press, which might suggest that there’s at least a nod of acknowledgement to the format’s checkered history.