Sharks in the water.
With the 2014 edition of the World Cup a few weeks away, Adidas has unveiled a new advert for its All Or Nothing campaign titled The Dream which features a snippet of a new Kanye West song, God Level.
Over footage of footballers such as Lionel Messi and Luis Suarez training for the tournament, Kanye can be heard rapping over a sparse beat reminiscent of the simple but effective production from Pusha T’s Numbers On The Board in which West had a hand.
In fact Hudson Mohawke tweeted about the song this morning claiming that 88 Keys, Mike Dean, Noah G and himself, all G.O.O.D Music in-house producers, had a hand in the song.
Back in 2013 West signed a deal with Adidas which will culminate with the release of his own signature shoe, appropriately named Yeezy.