Welcome to 2014.
Calvin Klein’s new advert for CK One starts predictably enough, with a minute-odd of semi-naked models romping around in bed. Things take a turn for the weird when Blood Orange’s Dev Hynes gets involved, going semi-Faithless (taking off a shirt with his teeth), then get even weirder when we’re transported to a club scene with Tri Angle / G.O.O.D. Music producer Evian Christ taking a rest on the bar, and rising r’n’b singer Kelela giving the camera some serious come hither eyes. Evian’s Twitter picture suddenly makes so much sense.
Watch the full advert, shot by Mario Sorrenti, above, and read FACT’s recent interviews with Evian Christ and Kelela.