Mobile phone app Shazam is famous for being able to identify sounds – but it’s now setting its sights on… well, sights.

At the Mobile World Congress industry fair in Barcelona, Shazam chief executive Rich Riley told Reuters that the company “want[s] to expand the universe of what you can Shazam”, so that “the famous blue button that our users love will remain on the home screen but will be able to do much more”. Put simply, the plan is to enable users to Shazam physical objects to find out more about them, such as food products for nutritional information, or a DVD case to purchase the soundtrack.

To fund this expansion, Shazam has raised $30 million from several unidentified backers, as well as $40 raised from Mexican telecoms billionaire Carlos Slim in 2013. According to Riley, these additional funds will be used to add staff and sign new partnerships with publishers and content companies.

Last year, Shazam inked a deal with Juno to add vinyl-only tracks to their music database.