The TIDAL livestream offers big ideas but not much else.
The press presentation described TIDAL as “a platform owned by artists,” specifically Alicia Keys, Arcade Fire’s Win Butler and Régine Chassagne, Beyoncé, Coldplay’s Chris Martin, Daft Punk, Jack White, Jason Aldean, J. Cole, Jay Z, Kanye West, Deadmau5, Madonna, Nicki Minaj, Rihanna and Usher.
Alicia Keys spoke about how TIDAL will offer “exclusive experiences” before inviting the participants to sign a “declaration” (while Radiohead’s ‘The National Anthem’ played over the PA). That ended the press conference, but a promotional video promised lossless music, expertly curated playlists, “access to unique experiences,” high quality video, exclusive events and music (features already offered on platforms like Spotify and Beats).
The presentation did not deliver on rumors of exclusive releases by Kanye, Beyoncé and Madonna.
Update: Billboard reports that Jay Z offered each artist a 3 percent stake, which comes in at around 48 percent of the company (Jay Z’s purchase of TIDAL parent Aspiro was for “enough of Aspiro’s shares to take over the company”). In a separate interview with Billboard, Jay Z opens up about his plans and describes TIDAL as “not a record company; if anything, it’s a record store.”