Apple finally reveals the details of its new streaming service.

As was widely expected, Apple launched its streaming service yesterday (June 8) at the WWDC in San Francisco with the help of Jimmy Iovine, Trent Reznor, Zane Lowe and Drake, who turned up in an $825 vintage Apple jacket.

As well as allowing users to stream iTunes “any time and on the run,” Apple’s strategy revolves around the importance of human expertise, announcing playlists curated by key partners like Rolling Stone and Pitchfork.

The service’s other big feature is a 24-hour online radio station called Beats 1. Broadcasting to over 100 countries from New York, Los Angeles and London, the station’s presenters include Zane Lowe, Ebro Darden and Julie Adenuga – Skepta and JME’s sister.

The final piece of Apple Music is Connect, a tool that allows musicians to better reach their fans with “zero interference.” Rather than having streaming audio, music videos and social networking profiles scattered across different sites, Connect aims to bring everything together in one place.

Behind-the-scenes footage from Bastille was given as an example of the kind of content fans might be able to get from Connect. Users will also be able to share Connect content via Messages, Facebook, Twitter and email. Connect is open to any artist, and you can sign up at the Apple website now.

The service launches on June 30 at a cost of $9.99 per month, with family accounts for up to six people costing $14.99 per month. As an incentive to switch from Spotify, Apple is offering a free three-month trial to everyone.

Though there had been rumours that Kanye West might have signed up with Apple Music to release his next album, SWISH, he was a no show – attendees had to make do with a performance from “one of the hottest new artists in music,” The Weeknd.

Meanwhile, Spotify CEO Daniel Ek didn’t seem too impressed with the whole affair.



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