The streaming giant looks to adapt as artists move to protect new releases.
According to the Wall Street Journal, Spotify has reportedly told music executives that it might allow some artists to release albums only to paid subscribers, temporarily withholding the music from free users.
The move would be a reversal from their previous policy, which preceded last year’s Taylor Swift debacle, and it appears that the record-breaking sales of Adele’s 25 — which is not available to stream — has changed their thinking on the subject.
The streaming service might test the new approach to see how it affects usage and subscriptions. While it hasn’t decided which artists would have the privilege of withholding music, the company had tentatively agreed to do so with Coldplay’s new album Head Full of Dreams but pulled back because the band could not keep the album off other free services.