According to sources, the service will be called Remix and is expected to feature on-demand music streaming like Spotify alongside a video clip element borrowed from YouTube. No pricing details have been confirmed as yet.
Remix wouldn’t be the first time that YouTube’s parent company Alphabet has launched a streaming service: as well as Google Play Music, launched in 2011, there was 2014’s ad-free music video service YouTube Music Key, which turned into subscription service YouTube Red in 2016.
According to Bloomberg’s report, Warner Music Group has already signed onto the service with Sony Music Entertainment, Universal Music Group and independent label consortium Merlin also said to be in talks.
Remix will be entering a crowded marketplace: as well as Spotify, Apple Music and Tidal, the new streaming service will also have Amazon’s recent Music Unlimited to contend with.