Cruel Summer, the showcase album from Kanye West’s G.O.O.D Music click, has just dropped.

In a new video, Kanye offers some insight into the production process behind the record. The clip features Kanye talking about writing tracks to fit their cover art, being the “boss” of the studio, and inadvertently inventing the word “festivalise”. [via Complex]

Fans will be able to festivalise to Cruel Summer on September 18. A mysterious new Kanye-attributed project called ‘Black American Psycho’ was also unveiled yesterday – and subsequently revealed to be a fake.