…and the internet duly eats itself.
Earlier this week, El-P / Killer Mike team-up Run The Jewels announced full details of their forthcoming RTJ2 freebie LP. Alongside the usual platter of special editions and deluxe physical versions, the pair announced a stash of goofball bespoke packages for their wealthier fans.
Highlights included the $100,000 Fuck Boy Revenge Package (“Run The Jewels will fly to your town, stalk and ultimately take revenge upon anyone in your life who has ever wronged you through”); the $150,000 We Are Gordon Ramsey Package (“Run The Jewels will self produce a new episode of Kitchen Nightmares with Gordon Ramsey, with Mike and El both playing Gordon Ramsey.”); and, silliest of all, the $40,000 Meow The Jewels Package, wherein El-P promised to remake the album in full using only cat noises.
As Pitchfork report, a fan has now set up a Kickstarter to try and make Meow the Jewels a reality. In response, El-P has publicly sworn that he will make the album if the campaign reaches its $40,000 target. All money and profits from the record will be donated to charity. Backers are in line for some tantalising feline-themed gifts: an autographed copy of Meow The Jewels; the chance to have your cat’s mewing featuring on the record; MTJ catnip; and assorted mog-oriented bumpf.
They’ve still some way to go: the total is currently sitting on just over $2,500. Fingers and paws crossed!
Update: El-P has confirmed via Twitter that monies raised from the record will be donated “somewhere that will directly benefit the families of Eric Garner and Mike Brown,” two young men who were recently shot and killed by Police in the USA.
Update, October 6: Hip-hop big cheese Just Blaze has now promised he’ll be adding some “feline hi-hats” to the project if it gets funded – and he’ll throw in a sample pack kit of “all the drums I used from 2001-2005.” Another good reason to make a pledge. The campaign is currently ticking over at $14,268, with 21 days to go.
Update, October 7: Danny Brown producer Skywlkr has joined the party, Tweeting “IF MEOW THE JEWELS GET’S FUNDED, I WILL HAVE A BEAT ON IT.” El-P himself followed up saying that the project was now him, Just Blaze and Skywlkr “making beats from cat sounds.” This needs to get funded.
Update, October 9: THIS IS GETTING CRAZY. Portishead’s Geoff Barrow has agreed to make a beat in exchange for El-P appearing on the next record by his hip-hop project Quakers, while El-P has since posted an Instagram of his crack team of producers, including Baauer, Dan The Automator, Prince Paul, Boots and Nick Hook.