For the video for Downliners Sekt’s ‘This American Life’ director Joan Guasch took an unusual route.

The concept was to create an experimental set of visuals using only food as the material to react with sound. This is supposed to show how something we come into contact with every day changes, and also to show how even the most subtle sound can elicit a physical reaction.

The track itself is snipped from the band’s excellent Silent Ascent which appeared on the InFiné earlier this year.