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The long-running retailer continues its revival.

HMV is selling vinyl and CDs online for the first time in more than two years. The new website has launched after a successful 12-month trial in Ireland. The company says that its new online store “provides a clean and clear, easy-to-shop environment which focuses on HMV’s core vinyl, CD, DVD and Blu-ray product ranges”.

The site will be gradually integrated with hmv.com over the next twelve months, with editorial content including reviews, interviews and staff picks to sit alongside products.

HMV Chairman Paul McGowan commented: “Our trial in Ireland over the past 12 months has proved beyond doubt that ecommerce sales are incremental rather than cannibalising the retail stores.

“While we remain cautiously optimistic, store.hmv will become HMV’s biggest store worldwide and we’re well placed to achieve that with a strong team and streamlined operations in place.”

Earlier this month, HMV announced its plans to “take vinyl back to the masses”. The rejuvenated retailer has made a remarkable comeback since narrowly avoiding collapse in 2013, reclaiming its crown as the UK’s biggest seller of physical music. [via Music Business Worldwide]

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